May 23 / Muhammed Arshad

How AI Changed My Daily Workflow

If you looked at my browser tabs a months ago you would have seen a mess.

At that time, I was busy studying and trying to understand the developments in artificial intelligence. Now I'm doing a marketing internship. Suddenly I wasn't just managing my study notes I was creating media posts, carousels and content schedules every day.

Moving from studying to an internship meant I was switching between tasks all the time. I realized that creating content isn't about being creative; it's also about managing data, scheduling and execution.

I didn't just need to work. I needed a system. Here is how some specific tools helped me organize my studies, work and mental space.


Taming Technical Studies

To stay ahead in marketing, I need to learn constantly. Lately I've been studying the side of artificial intelligence including complex concepts like RAG pipelines.

Organizing notes on subjects used to be a nightmare. I needed a way to clean up the clutter so I could reference what I learned easily. Now I use AI to reformat thoughts into clean study guides. This makes it easier to master high-level concepts and translate them into content.


My Daily Tech Stack (Free & Easy)

You don't need massive corporate software budgets to build an organized workflow. Here are the exact free, easy-to-use tools I rely on every single day to bridge the gap between my studies and my daily social media tasks:
  1. Notion: My main workspace. The free plan is perfect for dumping thoughts and building neat study guides. Keeps everything sorted and easy to find.
  2. Perplexity AI: The fastest research assistant I’ve found. Instead of spending ages Googling, Perplexity hands me info with sources almost instantly. Huge time-saver.
  3. Canva: When I need graphics or quick carousels, free Canva gets it done without fuss. Dead simple.
  4. DaVinci Resolve: Got a short video to edit for a post? DaVinci’s free version is surprisingly powerful. No need to shell out for expensive software.

The Bigger Picture with AI Marketing Tools

My daily setup is pretty lightweight and free tools, organized workspace, lots of headspace saved. But honestly, the marketing world is exploding with AI automation right now. If you’re looking to scale up or just stay ahead, these are the ones worth keeping an eye on:
  1. Gumloop: Probably the most interesting tool available. It’s “no-code,” so you can create AI agents that do way more than simple triggers. Like scraping competitor websites or analysing data, all automated and no coding required.
  2. Claude 3.5 & ChatGPT: These are the go-to when it comes to content. Claude handles big files and logical writing, while ChatGPT is great for brainstorming, quick edits, and translating complex ideas.
  3. Zapier (Zapier Agents): This is the gold standard for automating pretty much anything. Zapier connects your apps and can run multi-step tasks with its new AI agents, even when you’re asleep.
  4. Surfer SEO: If you want your content to rank, Surfer mixes AI-assisted writing with real SEO data so you actually beat the competition.


 Using AI and tools isn't about letting machines do your job. It's, about building a system that handles organization and clutter allowing you to focus on learning and growing.